Finally, I meet you..
I have no idea what I have to share and talk by the time it happen
You know me already, and my feeling as well
There will be nothing much that I have to say since I did my best to tell you about my feeling
We met by a chance, and then our relationship grow by coincidences
I never imagine that you will be someone that I’m in love with
Love? Sounds so naive, or it just infatuation..
I cannot describe more or explain about how I feel for sure
The more I think about us, I feel more pain
Reason why we get closer was my mistake.. I used you to help cheer me up
At the first, seems you save and brought happiness into my life
By the end, what happen next even worse that what I experienced before
I cannot hate you
The more I hate you, the more I hate myself
I did realize I’m the one who bring you into this game
Game? Shit..
First time, we just playing a game
Now, I do wish to have serious relationship with you, or even have a family with you one day..
Is that weird if I need commitment from you?
I can accept that you’re not just into me
I just cannot understand why I was so stupid when the last day we met
Selasa, 27 September 2011
Selasa, 17 November 2009
Vacancy: Public Communications for British Embassy
The British Embassy Jakarta is currently seeking to fill the following vacancy
Public Communications/Campaign Officer
Do you have:
Innovative ideas to carry out effective campaign?
Great abilities and creative skills to organise big events?
Strong motivation to achieve maximum impacts of your work?
If you do…
The British Embassy is looking for a qualified candidate with those skills mentioned above to fill the position of Public Communication/Campaign Officer at the Media and Communications Section.
Job Responsibilities
Managing relationships with external partners proactively and assist in the implementation of embassy campaign for specific objectives/events
Organising public diplomacy events e.g. seminars, workshops, embassy public outreach activities, etc
Coordinating small scale bids for project activities in line with embassy public diplomacy strands
Producing and managing publication materials e.g. brochures, gifts, banners
Perform other duties as required
Selection Criteria
Bachelor degree in Public Relations, Public Administration, Mass Communications, and/or other relevant educational backgrounds
Sound experience (min. 3 years) in marketing, media and public campaign field, public relations or government relations field including networks of contacts
Proven ability to develop and maintain sound working relationships with Government representatives, public and private sectors particularly faith-based organisations, NGO and media
Excellent command of English, written and spoken (min ALTE 4 / CEF-C1 / IELTS 7.0)
Effective liaison, co-ordination, networking and negotiation skills
Strong leadership and posses basic skills in accounting and administrative capabilities
Initiative, flexibility and adaptability, and an ability to work with minimum supervision
Remuneration
The British Embassy is an equal opportunities employer. We will offer a package of salary and benefits, including annual leave and medical cover, commensurate with qualifications and experience. Training opportunities may also be available.
How to apply
To apply please submit a copy of your CV (maximum 2 pages), 2 references from previous employers, 1 passport sized photograph, and a letter explaining your suitability for this position. Evidence of previous salary award should be provided along with the application to: Jakartajob.applications@fco.gov.uk
Please note that any applications not sent to the email address above will not be taken into consideration. Only successful applicants will be contacted. Previous applicants need not apply.
The position is subject to achieving the necessary level of security clearance.
Deadline and start date
Deadline for submission is 24 November 2009. Selected candidate is expected to start the employment with British Embassy in Jan 2010.
Public Communications/Campaign Officer
Do you have:
Innovative ideas to carry out effective campaign?
Great abilities and creative skills to organise big events?
Strong motivation to achieve maximum impacts of your work?
If you do…
The British Embassy is looking for a qualified candidate with those skills mentioned above to fill the position of Public Communication/Campaign Officer at the Media and Communications Section.
Job Responsibilities
Managing relationships with external partners proactively and assist in the implementation of embassy campaign for specific objectives/events
Organising public diplomacy events e.g. seminars, workshops, embassy public outreach activities, etc
Coordinating small scale bids for project activities in line with embassy public diplomacy strands
Producing and managing publication materials e.g. brochures, gifts, banners
Perform other duties as required
Selection Criteria
Bachelor degree in Public Relations, Public Administration, Mass Communications, and/or other relevant educational backgrounds
Sound experience (min. 3 years) in marketing, media and public campaign field, public relations or government relations field including networks of contacts
Proven ability to develop and maintain sound working relationships with Government representatives, public and private sectors particularly faith-based organisations, NGO and media
Excellent command of English, written and spoken (min ALTE 4 / CEF-C1 / IELTS 7.0)
Effective liaison, co-ordination, networking and negotiation skills
Strong leadership and posses basic skills in accounting and administrative capabilities
Initiative, flexibility and adaptability, and an ability to work with minimum supervision
Remuneration
The British Embassy is an equal opportunities employer. We will offer a package of salary and benefits, including annual leave and medical cover, commensurate with qualifications and experience. Training opportunities may also be available.
How to apply
To apply please submit a copy of your CV (maximum 2 pages), 2 references from previous employers, 1 passport sized photograph, and a letter explaining your suitability for this position. Evidence of previous salary award should be provided along with the application to: Jakartajob.applications@fco.gov.uk
Please note that any applications not sent to the email address above will not be taken into consideration. Only successful applicants will be contacted. Previous applicants need not apply.
The position is subject to achieving the necessary level of security clearance.
Deadline and start date
Deadline for submission is 24 November 2009. Selected candidate is expected to start the employment with British Embassy in Jan 2010.
Senin, 16 November 2009
Young Entrepreneur Business Scholarship 2010/2011
Builders Site Protection, the famous female owned designer of temporary Surface Protection Products will be awarded Young Entrepreneur Business Scholarship.The scholarship provided for an outstanding high school senior who have an interest in becoming an businessman to start with the small businesses first.Each chosen will receive $1000 scholarships.
Eligible students must have community service experience, work experience and a desire to start a small business after college graduation.The applicants also must represent the most creativity, financial need,ingenuity and experience in order to a successful small business owner.
Entrepreneur Business Scholarship aims encourages youth to be able to bring their creativity and intelligence when start the small businesses. The company also hoping gives a variation in the budding career of small business professional and the future entrepreneur. They would offer college bound high school seniors at success chance .
President and owner of Builders Site Protection, Patricia Mullen says “In this economy it is very hard for young adults to get a chance at securing financing for college or landing a good job. The scholarships can make this easier on one deserving student”. For long time the company has been supporting of teens and several past employees .They have been awarded scholarships in the past from local Building Industry Associations. Builders Site Protection has collaborated with local high school work study programs to employ young students and has made a point to encourage these young students to attend college.
Scholarship applications are available from Builders Site Protection via phone, fax or email and must be submitted no later than January 1, 2010. The Scholarship winner will be announced on April 1, 2010.
For more information on Builders Site Protection or to receive a scholarship application, please contact support@buildsitepro.com, fax 1-760-597-1390 or call Carole Zahnow at 866-788-6886.
Eligible students must have community service experience, work experience and a desire to start a small business after college graduation.The applicants also must represent the most creativity, financial need,ingenuity and experience in order to a successful small business owner.
Entrepreneur Business Scholarship aims encourages youth to be able to bring their creativity and intelligence when start the small businesses. The company also hoping gives a variation in the budding career of small business professional and the future entrepreneur. They would offer college bound high school seniors at success chance .
President and owner of Builders Site Protection, Patricia Mullen says “In this economy it is very hard for young adults to get a chance at securing financing for college or landing a good job. The scholarships can make this easier on one deserving student”. For long time the company has been supporting of teens and several past employees .They have been awarded scholarships in the past from local Building Industry Associations. Builders Site Protection has collaborated with local high school work study programs to employ young students and has made a point to encourage these young students to attend college.
Scholarship applications are available from Builders Site Protection via phone, fax or email and must be submitted no later than January 1, 2010. The Scholarship winner will be announced on April 1, 2010.
For more information on Builders Site Protection or to receive a scholarship application, please contact support@buildsitepro.com, fax 1-760-597-1390 or call Carole Zahnow at 866-788-6886.
Japan-IMF Scholarship Program for Asia 2010/2011
Application deadline
Partnership track: December 10, 2009 for the 2010-11 academic year.
Eligibility requirements
Target countries: Under current program guidelines, candidates must be a national of one of the following countries:
Bangladesh, Bhutan, Cambodia, China, India, Indonesia, Kazakhstan, Kyrgyz Republic, Lao P.D.R., Malaysia, Maldives, Mongolia, Myanmar, Nepal, Pacific Island Countries, Papua New Guinea, Philippines, Sri Lanka, Tajikistan, Thailand, Timor-Leste, Turkmenistan, Uzbekistan, and Vietnam.
Work: Candidates should also currently work for one of the following or related agencies:
central bank, ministry of economy, ministry of finance, ministry of planning/development, ministry of trade/commerce, tax administration, or national statistics bureau. The program will also consider officials working in other areas of government that have a significant impact on the formulation or implementation of macroeconomic policy.
Education background: Candidates must have a Bachelor’s degree or an equivalent with at least 16 years of formal education. Names of schools and attending dates beginning from primary school must be listed in the application. In some cases, 15 years of formal education may be accepted if there is an official explanation (a country’s particular educational system or other exceptional circumstances).
English proficiency: Applicants must have an English language proficiency, which needs to be demonstrated as equivalent to or more than an official TOEFL score of 550, CBT213, or iBT79-80. If TOEFL scores are not available, then an overall IELTS score of at least 6.0 can be substituted.
Application procedures
1. Completed application form: The applicant for the partnership track is requested to apply through the online application system. (The on-line application will be made available by the mid-October, 2009.) The blank application form Blank application form: PDF Version can be reviewed for reference only.
2. Official transcripts and official copies of diplomas or degree certificates from all undergraduate and graduate schools: An official copy means a certified copy of the original document with an official seal obtained from the administration office of the university attended. Copies attested by organizations/persons not having notarized/legal bearing will not be accepted.
3. Two reference letters: References should be from applicants’ supervisor at work and/or an academic advisor or professor.
4. TOEFL/IELTS certificate (if available): The TOEFL/IELTS test score must be from an examination taken after December 10, 2007. If a score is unavailable, the applicant will be requested to sit for a TOEFL/IELTS examination prior to receiving a final decision on the scholarship award.
All submitted application material must be presented in English or be accompanied by an official English translation. The material will be considered under the control of the IMF and provided to the relevant school(s) and the Government of Japan as it sees appropriate. None of the material will be returned to applicants.
Partnership track: December 10, 2009 for the 2010-11 academic year.
Eligibility requirements
Target countries: Under current program guidelines, candidates must be a national of one of the following countries:
Bangladesh, Bhutan, Cambodia, China, India, Indonesia, Kazakhstan, Kyrgyz Republic, Lao P.D.R., Malaysia, Maldives, Mongolia, Myanmar, Nepal, Pacific Island Countries, Papua New Guinea, Philippines, Sri Lanka, Tajikistan, Thailand, Timor-Leste, Turkmenistan, Uzbekistan, and Vietnam.
Work: Candidates should also currently work for one of the following or related agencies:
central bank, ministry of economy, ministry of finance, ministry of planning/development, ministry of trade/commerce, tax administration, or national statistics bureau. The program will also consider officials working in other areas of government that have a significant impact on the formulation or implementation of macroeconomic policy.
Education background: Candidates must have a Bachelor’s degree or an equivalent with at least 16 years of formal education. Names of schools and attending dates beginning from primary school must be listed in the application. In some cases, 15 years of formal education may be accepted if there is an official explanation (a country’s particular educational system or other exceptional circumstances).
English proficiency: Applicants must have an English language proficiency, which needs to be demonstrated as equivalent to or more than an official TOEFL score of 550, CBT213, or iBT79-80. If TOEFL scores are not available, then an overall IELTS score of at least 6.0 can be substituted.
Application procedures
1. Completed application form: The applicant for the partnership track is requested to apply through the online application system. (The on-line application will be made available by the mid-October, 2009.) The blank application form Blank application form: PDF Version can be reviewed for reference only.
2. Official transcripts and official copies of diplomas or degree certificates from all undergraduate and graduate schools: An official copy means a certified copy of the original document with an official seal obtained from the administration office of the university attended. Copies attested by organizations/persons not having notarized/legal bearing will not be accepted.
3. Two reference letters: References should be from applicants’ supervisor at work and/or an academic advisor or professor.
4. TOEFL/IELTS certificate (if available): The TOEFL/IELTS test score must be from an examination taken after December 10, 2007. If a score is unavailable, the applicant will be requested to sit for a TOEFL/IELTS examination prior to receiving a final decision on the scholarship award.
All submitted application material must be presented in English or be accompanied by an official English translation. The material will be considered under the control of the IMF and provided to the relevant school(s) and the Government of Japan as it sees appropriate. None of the material will be returned to applicants.
Minggu, 13 September 2009
Beasiswa Master di UK
Beasiswa Chevening merupakan beasiswa dari pemerintah Inggris (UK) yang didanai oleh Foreign and Commonwealth Office (FCO) dan dikelola oleh British Council. Beasiswa ini diberikan untuk mahasiswa pascasarjana dari berbagai negara di dunia termasuk diantaranya Indonesia. Mereka yang terpilih akan menempuh studi di Inggris.
The British Chevening Awards General Information & Requirements
General
A prestigious programme funded by the British Government (Foreign and Commonwealth Office) and administered by the British Council.
Over 1000 scholarships awarded in Indonesia since 1984.
This year up to 35 full scholarships are offered for one year Master degrees.
Courses at various universities and professional institutions in the UK including
courses in media, finance, economics, politics, law, management, engineering, gender, environment, democracy etc.
A very competitive scheme. Only the best applicants are invited for further test and interview.
Employees, employee’s relatives (or former employees who have left employment less than two years before) of the FCO (Foreign Commonwealth Office), including FCO posts, the British Council and the sponsor will not be eligible to apply for these awards.
Who can apply?
Indonesian Citizen.
Age between 25 - 40 years old.
Excellent first degree with minimum GPA 3.0.
Adequate level of spoken and written English language.
Minimum of 2 years full time working experience after graduation from S1.
Excellent career prospects.
Commitment to career development, and ability to demonstrate motivation.
Field of study should be relevant to educational background or current profession.
We regret that we are unable to receive applications for MBAs.
Previous recipients of a Chevening scholarship for Masters degrees are not eligible to reapply.
Must be able to demonstrate future leadership potential and the capacity to play an important role in Indonesia’s development.
Ability and potential to contribute to future bilateral relations between Indonesia and Britain.
We strongly encourage candidates from Eastern Indonesia to apply. Subject areas are: Media, International Relations, Environmental Policy, Local Governmental Administration, Democracy and Pluralism.
When to apply?
Applications for 2010/11 Chevening Scholarships will open 1 Oct 2009 and close on 31 December 2009.
The Selection process
Initial selection is based on the quality of the written application. You do not need to attach any documents with the application form.
Successful applicants will be notified and invited for an English test/interview in January 2008.
The English test and interviews will be held in Jakarta, Surabaya, Medan and Makassar.
The results of the interviews will be announced by letter.
Candidates achieving an IELTS score of at least 6.5, and who are accepted by a UK university for an appropriate subject (approved by the Embassy) will be awarded a full scholarship.
English language training is included as part of the scholarship (only if required). Candidates from outside Jakarta are supported during the period of the course.
While undergoing English language training in Jakarta, candidates are briefed by British Embassy and British Council staff and are given guidance on course selection and application procedures.
The academic year in the UK commences in September/October. After completing the English courses (around May) candidates are normally advised to return to their employment. The British Council then keeps in touch with candidates about their departure arrangements. Further briefing on the departure arrangements is provided one month prior to departure.
The final number of scholarships granted is determined by the British Embassy.
For further information please contact:
British Council
Rowena Rompas
British Council
Indonesia Stock Exchange Tower II,
16th Floor
Jl. Jend. Sudirman Kav. 52-53
Jakarta 12190
Indonesia
Phone number: +62 21 515 5561
Fax number : +62 21 515 5562
E-mail : rowena.rompas@britishcouncil.or.id
OR
E-mail : chevening@britishcouncil.or.id
visit the website
http://ukinindonesia.fco.gov.uk/en/
The British Chevening Awards General Information & Requirements
General
A prestigious programme funded by the British Government (Foreign and Commonwealth Office) and administered by the British Council.
Over 1000 scholarships awarded in Indonesia since 1984.
This year up to 35 full scholarships are offered for one year Master degrees.
Courses at various universities and professional institutions in the UK including
courses in media, finance, economics, politics, law, management, engineering, gender, environment, democracy etc.
A very competitive scheme. Only the best applicants are invited for further test and interview.
Employees, employee’s relatives (or former employees who have left employment less than two years before) of the FCO (Foreign Commonwealth Office), including FCO posts, the British Council and the sponsor will not be eligible to apply for these awards.
Who can apply?
Indonesian Citizen.
Age between 25 - 40 years old.
Excellent first degree with minimum GPA 3.0.
Adequate level of spoken and written English language.
Minimum of 2 years full time working experience after graduation from S1.
Excellent career prospects.
Commitment to career development, and ability to demonstrate motivation.
Field of study should be relevant to educational background or current profession.
We regret that we are unable to receive applications for MBAs.
Previous recipients of a Chevening scholarship for Masters degrees are not eligible to reapply.
Must be able to demonstrate future leadership potential and the capacity to play an important role in Indonesia’s development.
Ability and potential to contribute to future bilateral relations between Indonesia and Britain.
We strongly encourage candidates from Eastern Indonesia to apply. Subject areas are: Media, International Relations, Environmental Policy, Local Governmental Administration, Democracy and Pluralism.
When to apply?
Applications for 2010/11 Chevening Scholarships will open 1 Oct 2009 and close on 31 December 2009.
The Selection process
Initial selection is based on the quality of the written application. You do not need to attach any documents with the application form.
Successful applicants will be notified and invited for an English test/interview in January 2008.
The English test and interviews will be held in Jakarta, Surabaya, Medan and Makassar.
The results of the interviews will be announced by letter.
Candidates achieving an IELTS score of at least 6.5, and who are accepted by a UK university for an appropriate subject (approved by the Embassy) will be awarded a full scholarship.
English language training is included as part of the scholarship (only if required). Candidates from outside Jakarta are supported during the period of the course.
While undergoing English language training in Jakarta, candidates are briefed by British Embassy and British Council staff and are given guidance on course selection and application procedures.
The academic year in the UK commences in September/October. After completing the English courses (around May) candidates are normally advised to return to their employment. The British Council then keeps in touch with candidates about their departure arrangements. Further briefing on the departure arrangements is provided one month prior to departure.
The final number of scholarships granted is determined by the British Embassy.
For further information please contact:
British Council
Rowena Rompas
British Council
Indonesia Stock Exchange Tower II,
16th Floor
Jl. Jend. Sudirman Kav. 52-53
Jakarta 12190
Indonesia
Phone number: +62 21 515 5561
Fax number : +62 21 515 5562
E-mail : rowena.rompas@britishcouncil.or.id
OR
E-mail : chevening@britishcouncil.or.id
visit the website
http://ukinindonesia.fco.gov.uk/en/
Senin, 18 Mei 2009
PR & Relationship
Developing Relationship
Relationship are developed before they needed, not at the time of need.
Disini maksudnya, sebagai seorang PR, kita perlu menjalin hubungan baik dengan publik setiap saat, sehingga ketika kita memerlukan dukungan dari publik, kita dapat dengan mudah mendapatkannya.
Relationship should be establish routinely, so that they are in place when needed, either with politicians, officials, journalism (media), and other government authorities.
Ingatlah untuk menjaga hubungan baik secara berkesinambungan, hingga ketika perusahaan menemui krisis, maka kita akan mendapatkan dukungan dari pihak-pihak terkait dan program management krisis dapat berjalan efektif.
Relationship always with “STRATEGIC”
PR also must to know about their target audiences.
When PR design strategic, PR should be proactive, in the other hand marketing is reactive.
PR person also need to cooperate with marketing and advertising in other to keep “one message, one voice”As a PR person, someone need to know how to make effective budget.
Disini dimaksudkan juga bahwa seorang PR perlu membuat anggaran yang efektif, dengan memahami bebar biaya yang diperlukan, pembatasan program, dan juga perlu membuat check list.
Tahapan PR secara sederhana dapat digambarkan dengan mengetahui dimana keberadaan kita dan perusahaan kita saat ini, apa tujuan perusahaan, siapa yang menjadi publik perusahaan, media apa yang tepat kita gunakan, dan bagaimana membuat anggaran yang pas dengan pelaksanaan tahapan PR tersebut.
Relationship are developed before they needed, not at the time of need.
Disini maksudnya, sebagai seorang PR, kita perlu menjalin hubungan baik dengan publik setiap saat, sehingga ketika kita memerlukan dukungan dari publik, kita dapat dengan mudah mendapatkannya.
Relationship should be establish routinely, so that they are in place when needed, either with politicians, officials, journalism (media), and other government authorities.
Ingatlah untuk menjaga hubungan baik secara berkesinambungan, hingga ketika perusahaan menemui krisis, maka kita akan mendapatkan dukungan dari pihak-pihak terkait dan program management krisis dapat berjalan efektif.
Relationship always with “STRATEGIC”
PR also must to know about their target audiences.
When PR design strategic, PR should be proactive, in the other hand marketing is reactive.
PR person also need to cooperate with marketing and advertising in other to keep “one message, one voice”As a PR person, someone need to know how to make effective budget.
Disini dimaksudkan juga bahwa seorang PR perlu membuat anggaran yang efektif, dengan memahami bebar biaya yang diperlukan, pembatasan program, dan juga perlu membuat check list.
Tahapan PR secara sederhana dapat digambarkan dengan mengetahui dimana keberadaan kita dan perusahaan kita saat ini, apa tujuan perusahaan, siapa yang menjadi publik perusahaan, media apa yang tepat kita gunakan, dan bagaimana membuat anggaran yang pas dengan pelaksanaan tahapan PR tersebut.
Sabtu, 16 Mei 2009
E-PR
Pengertian E-PR
E-PR adalah Electronic-Public Relations, yaitu suatu penerapan dari perangkat ICT (Information and Communication Technologies) untuk keperluan PR.
PR merupakan fungsi mutlak bagi suatu perusahaan, terutama apabila perusahaan tersebut baru berdiri atau belum mempunyai brand yang kuat.
Mengapa PR? Mengapa bukan Advertising?
PR merupakan senjata ampuh untuk mempengaruhi opini publik kepada perusahaan dan menjadi keharusan bagi perusahaan yang memerlukan TRUST dari publik.
Apa kendala terbesar dalam perkembangan PR di Indonesia? Jawabannya sangatlah sederhana, yaitu kesalah pahaman para pembuat keputusan di perusahaan dalam menanggapi kegiatan PR.
Banyak yang berpikir bahwa PR adalah proses memajang wanita cantik sebagai pegawai humas yang pandai berbicara mewakili perusahaan. Padahal fungsi humas jauh lebih berarti dari sekedar jual tampang dan pandai berbicara. Image ini tidak jauh berbeda dari image yang ada di negara RRC, sebagian dari mereka masih keliru mengganggap PR sebagai Guan Xi.
Bila disederhanakan, PR, Iklan dan Promosi Penjualan dapat dimengerti sebagai berikut:
If I tell you I am handsome and exciting, that is Advertising
If somebody else tells you I am handsome and exciting, that is Sales Promotion
If you come and tell me you have heard I am handsome and exciting, that is Public Relations
PR adalah apa yang publik katakan dan pikirkan tentang anda, pekerjaan anda, maupun perusahaan anda.
Pekerjaan seorang PR sangatlah luas dan mencangkup:
1.Customer Relations
2.Employee Relations
3.Community Relations
4.Government Relations
5.Media Relations
Masing-masing target market mempunyai kepentingan yang berbeda-beda pada perusahaan dan hubungan baik dan citra baik yang patut dibangun dan dijaga oleh PR pada setiap stakeholder perusahaan.
E-Public Relations = Kampanye Kehumasan
Istilah E-PR mungkin masih sulit dicerna bagi para praktisi PR Indonesia. Electronic-Public Relations adalah kegiatan kehumasan yang dilakukan di dunia Internet. Seluruh kegiatan kehumasan dapat dilakukan didalam internet dari mulai melakukan kegiatan publikasi sampai melakukan customer relations management (CRM) juga dapat dilakukan di Internet.
Malah kegiatan kehumasan bisa lebih fleksibel dari yang dilakukan di dunia nyata, ketika program kehumasan konvensional mengeluarkan budget hampir ratusan juta dalam sebuah perusahan besar, jika program tersebut dilakukan melalui Internet akan jauh lebih murah.
Praktisi E-PR mampu mengembangkan content untuk format distribusi apa saja (media cetak, radio, TV, situs web, e-mail, iTV, PDA, WAP, Usenet dan sejenisnya) untuk dapat menjangkau berbagai macam audiensnya. Dan tahu kapan dan bilamana ia harus berpromosi, memberi tanggapan ataupun bereaksi.
E-PR adalah cara yang pas untuk membangun brand di dunia yang tidak kasat (dunia maya) seperti yang dikatakan oleh David Phillips, penulis dari buku terkenal yg berjudul Online Public Relations, sewaktu mendefinisikan E-PR ke dalam beberapa pengertian.
Apa saja yang bisa dilakukan praktisi PR di dunia internet?
1. Publikasi
Kegiatan publikasi yang di lakukan PR dalam internet dapat dilakukan dengan jalan mengikuti mailing list-mailing list yang sesuai dengan target audiences perusahaan kita. Banyaklah menuliskan tulisan berupa artikel, press release mengenai perusahaan anda dalam milis tersebut. Dengan begitu seluruh anggota milis akan kena terpaan publikasi yang telah dilakukan oleh PR.
Selain mengikuti mailing list yang sesuai dengan target market perusahaan, humas juga harus secara berkesinambungan memproduksi e-newsletter kepada member website perusahaan anda. Ingat untuk jangan melakukan spamming terhadap pengguna internet, karena dengan melakukan spamming maka kredibilitas perusahaan anda akan hancur. Karena spamming adalah kegiatan berkonotasi negatif bagi pengguna internet, spamming bisa dikatakan sebagai kegiatan yang memaksakan kehendak dalam memberikan informasi. Jalan yang paling aman adalah mengirimkan newsletter pada anggota website anda yang secara sukarela mendaftarkan alamat emailnya untuk dikirimkan informasi tentang perusahaan anda.
2. Menciptakan Berita (Media Relations)
Untuk menjaga hubungan baik dengan wartawan dapat dilakukan melalui email, jika seorang PR mempunyai database alamat email seorang wartawan akan lebih sangat mudah dalam mengirimkan siaran pers. Jika perusahaan anda mempunyai siaran pers yang butuh disampaikan dengan segera, anda tinggal sekali "click" maka siaran pers anda akan langsung sampai di meja wartawan.
Untuk tetap menjaga hubungan baik, anda bisa menyapa wartawan tersebut lewat email menanyakan kabar wartawan tersebut dan kegiatan-kegiatan yang sedang dilakukan. Malah jika anda sudah sangat akrab dengan wartawan tersebut anda dapat melakukan wawancara / konferensi dengan menggunakan Instant Messenger seperti Yahoo Messenger, ICQ, atau yang lainnya.
Keuntungan melakukan kegiatan media relations dengan Internet adalah anda sebagai seorang humas sangat memudahkan para kuli tinta tersebut melakukan pekerjaannya. Bayangkan jika mereka harus melakukan wawancara dengan mendatangi kantor anda, akan membuang waktu perjalanan yang cukup lama. Tetapi jika melakukan wawancara dengan melalui Instant Messenger, kerja para wartawan akan lebih mudah, hanya duduk di meja mereka, login, dan langsung dapat wawancara. Hasil wawancara langsung dapat dirangkum dalam bentu teks yang dapat diformat dalam MS word.
E-PR adalah Electronic-Public Relations, yaitu suatu penerapan dari perangkat ICT (Information and Communication Technologies) untuk keperluan PR.
PR merupakan fungsi mutlak bagi suatu perusahaan, terutama apabila perusahaan tersebut baru berdiri atau belum mempunyai brand yang kuat.
Mengapa PR? Mengapa bukan Advertising?
PR merupakan senjata ampuh untuk mempengaruhi opini publik kepada perusahaan dan menjadi keharusan bagi perusahaan yang memerlukan TRUST dari publik.
Apa kendala terbesar dalam perkembangan PR di Indonesia? Jawabannya sangatlah sederhana, yaitu kesalah pahaman para pembuat keputusan di perusahaan dalam menanggapi kegiatan PR.
Banyak yang berpikir bahwa PR adalah proses memajang wanita cantik sebagai pegawai humas yang pandai berbicara mewakili perusahaan. Padahal fungsi humas jauh lebih berarti dari sekedar jual tampang dan pandai berbicara. Image ini tidak jauh berbeda dari image yang ada di negara RRC, sebagian dari mereka masih keliru mengganggap PR sebagai Guan Xi.
Bila disederhanakan, PR, Iklan dan Promosi Penjualan dapat dimengerti sebagai berikut:
If I tell you I am handsome and exciting, that is Advertising
If somebody else tells you I am handsome and exciting, that is Sales Promotion
If you come and tell me you have heard I am handsome and exciting, that is Public Relations
PR adalah apa yang publik katakan dan pikirkan tentang anda, pekerjaan anda, maupun perusahaan anda.
Pekerjaan seorang PR sangatlah luas dan mencangkup:
1.Customer Relations
2.Employee Relations
3.Community Relations
4.Government Relations
5.Media Relations
Masing-masing target market mempunyai kepentingan yang berbeda-beda pada perusahaan dan hubungan baik dan citra baik yang patut dibangun dan dijaga oleh PR pada setiap stakeholder perusahaan.
E-Public Relations = Kampanye Kehumasan
Istilah E-PR mungkin masih sulit dicerna bagi para praktisi PR Indonesia. Electronic-Public Relations adalah kegiatan kehumasan yang dilakukan di dunia Internet. Seluruh kegiatan kehumasan dapat dilakukan didalam internet dari mulai melakukan kegiatan publikasi sampai melakukan customer relations management (CRM) juga dapat dilakukan di Internet.
Malah kegiatan kehumasan bisa lebih fleksibel dari yang dilakukan di dunia nyata, ketika program kehumasan konvensional mengeluarkan budget hampir ratusan juta dalam sebuah perusahan besar, jika program tersebut dilakukan melalui Internet akan jauh lebih murah.
Praktisi E-PR mampu mengembangkan content untuk format distribusi apa saja (media cetak, radio, TV, situs web, e-mail, iTV, PDA, WAP, Usenet dan sejenisnya) untuk dapat menjangkau berbagai macam audiensnya. Dan tahu kapan dan bilamana ia harus berpromosi, memberi tanggapan ataupun bereaksi.
E-PR adalah cara yang pas untuk membangun brand di dunia yang tidak kasat (dunia maya) seperti yang dikatakan oleh David Phillips, penulis dari buku terkenal yg berjudul Online Public Relations, sewaktu mendefinisikan E-PR ke dalam beberapa pengertian.
Apa saja yang bisa dilakukan praktisi PR di dunia internet?
1. Publikasi
Kegiatan publikasi yang di lakukan PR dalam internet dapat dilakukan dengan jalan mengikuti mailing list-mailing list yang sesuai dengan target audiences perusahaan kita. Banyaklah menuliskan tulisan berupa artikel, press release mengenai perusahaan anda dalam milis tersebut. Dengan begitu seluruh anggota milis akan kena terpaan publikasi yang telah dilakukan oleh PR.
Selain mengikuti mailing list yang sesuai dengan target market perusahaan, humas juga harus secara berkesinambungan memproduksi e-newsletter kepada member website perusahaan anda. Ingat untuk jangan melakukan spamming terhadap pengguna internet, karena dengan melakukan spamming maka kredibilitas perusahaan anda akan hancur. Karena spamming adalah kegiatan berkonotasi negatif bagi pengguna internet, spamming bisa dikatakan sebagai kegiatan yang memaksakan kehendak dalam memberikan informasi. Jalan yang paling aman adalah mengirimkan newsletter pada anggota website anda yang secara sukarela mendaftarkan alamat emailnya untuk dikirimkan informasi tentang perusahaan anda.
2. Menciptakan Berita (Media Relations)
Untuk menjaga hubungan baik dengan wartawan dapat dilakukan melalui email, jika seorang PR mempunyai database alamat email seorang wartawan akan lebih sangat mudah dalam mengirimkan siaran pers. Jika perusahaan anda mempunyai siaran pers yang butuh disampaikan dengan segera, anda tinggal sekali "click" maka siaran pers anda akan langsung sampai di meja wartawan.
Untuk tetap menjaga hubungan baik, anda bisa menyapa wartawan tersebut lewat email menanyakan kabar wartawan tersebut dan kegiatan-kegiatan yang sedang dilakukan. Malah jika anda sudah sangat akrab dengan wartawan tersebut anda dapat melakukan wawancara / konferensi dengan menggunakan Instant Messenger seperti Yahoo Messenger, ICQ, atau yang lainnya.
Keuntungan melakukan kegiatan media relations dengan Internet adalah anda sebagai seorang humas sangat memudahkan para kuli tinta tersebut melakukan pekerjaannya. Bayangkan jika mereka harus melakukan wawancara dengan mendatangi kantor anda, akan membuang waktu perjalanan yang cukup lama. Tetapi jika melakukan wawancara dengan melalui Instant Messenger, kerja para wartawan akan lebih mudah, hanya duduk di meja mereka, login, dan langsung dapat wawancara. Hasil wawancara langsung dapat dirangkum dalam bentu teks yang dapat diformat dalam MS word.
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